The Art Hustle 1
SDCC Scavenger success story
Over on the Scoundrel message board user mgeo chronicles his experience in completing the SDCC scavenger hunt.
Second wave begun
We’re building the second wave of 100 boxes.
Collating cards for boxes 101-200.
boxes 101 to 107.
The Art Hustle box building
Boxes were printed, and I then drove the stack of printed sheets to our Die cutter. This was my first time designing a die-cut pattern, and it worked out great. I made the die cutter nervous, because I ran the total job out of order. Normally, the die-cut pattern is made first, a die created, and it is tested with blank sheets. A low pressure sheet is done, so that it has creases instead of cuts. This creased sheet is then sent along with artwork to the printer, who uses both to position the artwork within the rectangular finished sheets. I did this out of sequence, in that the artwork was printed onto stock sheets, and the die-cut created independently. We skipped the test run, and positioning stage. All bets were off if it would come together. I was confident it would work, and in the end, it was fine.
Back at the Lab, we number stamp each box. Promo boxes are numbered also, but are also labeled PROMO in green near the number.
Actual cards are glued to the tops of the boxes, one of the above 15. There are 20 boxes for each card.
Finally, we fold and glue the four corners of each box.
10 packs of glued, flattened boxes.
SDCC scavenger hunt info
Some more details on the Scavenger hunt:
The scavenger hunt is going to be pretty neat- you start at DKE booth (#4732), and get a cryptic clue as a hint to find someone. That person will give you the first stamped card. You then have to find that artist pictured on the card, have them sign it, and then that artist will then give you the clue (verbally) to find the next card issuer. Once you have gathered and four signed cards, you then return to DKE booth, show your cards, and have them stamped REDEEMED.
You will then receive a prize of two additional pre-signed artist cards, Ron English and Travis Louie.
You keep the 6 card set, with redemption and way-station stamps on the backs.
If I wasn’t part of the creation, I would be going to San Diego and playing the hunt!
The Art Hustle series 1 production schedule
This limited edition of 300 numbered boxes is being released in three waves of 100 boxes.
The first wave of 100 boxes is almost sold out, 50 going to stores and 50 for direct sales.
The next wave will drop in August, again 50 to stores and 50 for purchases from the website.
The final wave of 100 will be released in September.
If you have any sort of compulsive quality, you will have already counted up the boxes in the photo, and noticed a total of 109. In the foreground are 9 promotional boxes.
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