Wrapper printing for Suckpax 1

In the same week of card printing, we printed the pack wrappers.   Great artwork from The Sucklord again, a vivid design with strong dynamic graphics.  I had many meetings with the printer to establish a process to emulate the old 80’s wax wrapper look and feel using modern materials.  Much more difficult than one would think.  Recreating the old low quality printing and paper is hard today.  The industry has moved far in improving resolutions, glossy stock paper, inks, and printing plates.   Telling a printer that you want 80’s quality is like going to a current video game maker and saying you want them to design in 8 bit graphics so that it looks like Mario Bros.   They hear the words you are saying, but are baffled by what you are telling them.

Anyway, I convince them to give it a try.

Paper comes off a roll like toilet paper, and is fed through sequential rollers.  Each is a different color/plate, like wood block printing.

Wrappers are flowing

A cutter at the end slices out individual wrappers, which are stacked and packed.